Company Overview

Through StratConnect Consulting,            I partnered with JAPA as a strategic advisor and consultant to refine their go-to-market (GTM) strategy and accelerate customer acquisition. The engagement centered on three priorities:

1. Market Expansion & Partnerships – Opened new conversations with high-value universities and parking operators, while guiding contract strategies including sole-source and piggyback opportunities.

2. Sales Enablement & Messaging – Crafted strategic outreach frameworks and tailored messaging to better position JAPA with decision-makers in the higher education and parking industries.

3. Pipeline Growth & Revenue Impact – Built and advanced a qualified pipeline, supported proposal and RFP submissions, and closed deals that demonstrated measurable revenue outcomes.

• Expanded credibility with flagship institutions like UF and engaged multiple new universities in exploratory partnerships.
  

• Established a new partnership with a third-party parking operator, unlocking additional sales channels.
  

• Delivered a structured sales playbook to strengthen JAPA’s internal team enablement and ensure repeatable growth.
  

• Converted opportunities into measurable revenue impact and provided a roadmap for sustainable long-term growth.

Based on the successful completion of the initial engagement deliverables, JAPA extended the advisory relationship to continue driving growth. The focus of this extension shifted from foundational GTM strategy and pipeline development to active business development—supporting direct university sales efforts, cultivating operator partnerships, advancing proposals, and converting opportunities into signed contracts and measurable revenue impact.

Abby.gg is an AI-powered mental wellness companion designed to provide real-time, stigma-free support for individuals navigating stress, anxiety, and personal challenges. With the ability to interact in 88+ languages, Abby offers both text and voice engagement, delivering accessible, always-on support for employees, students, and communities. For organizations, Abby provides anonymized insights into workforce and community wellbeing, helping leaders spot trends and proactively address challenges before they escalate.

Through StratConnect Consulting,            I partnered with Abby.gg as a strategic advisor and consultant to build and operationalize their go-to-market (GTM) strategy across the education, government, and corporate HR verticals. The initial 90-day engagement focused on positioning Abby for enterprise adoption, developing scalable pricing and packaging models, and designing sales systems to support both pilot launches and full enterprise deployments.

1. Strategic Positioning & Messaging – Conducted vertical workshops to uncover buyer pain points, crafted enterprise value propositions tailored to HR leaders, C-level executives, and government stakeholders, and developed outreach frameworks aligned with procurement realities.

2. Pricing & GTM Strategy – Designed and tested multiple pricing models, created vertical-specific bundles, and prioritized early-market entry motions. Built collateral, one-pagers, and pilot frameworks to reduce friction and accelerate adoption.

3. Sales Enablement & Pilot Execution – Supported pilot program launches, created an enterprise sales playbook, defined key performance metrics, and established systems for onboarding and scaling a lean enterprise sales function.

• Delivered clear enterprise value propositions tailored to education, government, and corporate markets.
  

• Built and validated pricing models through live testing and early sales conversations.
  

• Secured pilot engagements that positioned Abby for enterprise contracts and recurring revenue.
  

• Equipped Abby with sales and marketing collateral to navigate procurement and accelerate adoption.

Based on the successful completion of these deliverables, Abby.gg extended the engagement through March of the following year. This extension shifted the focus from foundational strategy to active sales execution—supporting enterprise customer acquisition, contract negotiations, and account activation for new clients.

ProKel Mobility is a multimodal transit solutions provider specializing in fixed-route operations, paratransit, community shuttles, and on-demand services. With a focus on safety, reliability, and innovation, ProKel delivers tailored mobility solutions to municipalities, transit agencies, universities, and private partners. By combining operational expertise with proprietary technology and customer-first service models, ProKel addresses the evolving mobility needs of communities and agencies across the country.

Through StratConnect Consulting, I serve as a strategic advisor and consultant to ProKel Mobility, supporting the company’s efforts to design and bring to market a comprehensive, multimodal, tech-enabled transportation offering. My role includes both market development and partnership cultivation to ensure ProKel is positioned as a leading mobility provider capable of integrating multiple modes of transit into a seamless ecosystem.

1. Business Development & Market Expansion – Representing ProKel in the marketplace, building pipelines across municipalities, universities, and corporate clients, and positioning ProKel as a partner of choice for multimodal mobility solutions.

2. Proposal & Pricing Strategy – Working alongside production and pricing teams to ensure competitive, profitable, and responsible proposals for public sector bids and RFPs.

3. Strategic Partnerships & Technology Integration – Leading the identification and cultivation of partnerships with technology providers, operators, and product companies to create and enhance ProKel’s multimodal offerings.

4. Data & Market Intelligence – Developing an industry database to capture opportunities, refine targeting, and prioritize pursuits based on market demand and strategic fit.

5. Advisory on Multimodal Offerings – Providing ongoing consultation to support the design and execution of integrated mobility solutions that combine fixed-route, paratransit, microtransit, and other modes through a unified tech-enabled platform.

6. Technology Enhancement Initiatives – Guiding the development and implementation of advanced tools, platforms, and integrations to strengthen ProKel’s operational performance and expand customer-facing capabilities.

• Advanced ProKel’s transition from traditional transit operations to a fully integrated, multimodal mobility provider.
  

• Built a robust pipeline of opportunities across municipalities and higher education institutions.
  

• Guided the development of competitive, winning proposals, strengthening ProKel’s success rate in bids and RFPs.
  

• Forged partnerships with leading technology providers and product companies to enhance ProKel’s service portfolio.

• Supported the design and execution of technology enhancements that improve scalability, rider experience, and partner value.

Based on the success of this engagement, ProKel Mobility continues to leverage StratConnect Consulting’s advisory support—shifting from foundational pipeline building to executing partnerships, submitting winning proposals, and contracting with clients to bring comprehensive multimodal solutions to market.

D2D Flights and Opoli are technology-driven mobility platforms designed to improve access to airport transfers, regional travel, and on-demand ground transportation. Together with Prime Time Shuttle, a long-standing Southern California shuttle operator, these companies are working to build a more connected and scalable travel ecosystem. By blending advanced booking platforms with trusted operational expertise, they aim to provide reliable, cost-effective, and convenient transportation solutions for both individual travelers and institutional partners.

Through StratConnect Consulting, I was engaged to provide strategic advisory and business development support to accelerate the growth of the Door2Door (D2D) platform, Opoli, and Prime Time Shuttle. The scope of services spans go-to-market strategy refinement, revenue generation, strategic partnerships, and expansion of Prime Time’s operational footprint.

1. Go-to-Market (GTM) Strategy Development – Evaluated the current GTM approach, refined messaging and positioning, identified target segments, and provided tactical recommendations to drive both user adoption and partner acquisition.

2. Revenue Growth & Direct Sales Support – Supported sourcing and closing of new revenue-generating opportunities, advised on deal structuring, and developed sales materials and pitch strategies to accelerate onboarding.

3. Strategic Partnerships & Platform Advisory – Advised on forming strategic partnerships to strengthen platform capabilities and enhance product-market fit, while providing input on product roadmap priorities based on partner and customer feedback.

4. Prime Time Shuttle Business Development – Provided advisory support to expand Prime Time Shuttle’s footprint, build its partner ecosystem, and unlock synergies between Prime Time’s operations and the D2D platform to open new channels of growth.

• Refined D2D’s GTM strategy, creating a stronger positioning and outreach framework to engage both institutional and consumer markets.

• Accelerated revenue opportunities by developing sales tools and providing direct support in sourcing, pitching, and closing new strategic partnerships.

• Facilitated introductions and strategic discussions with potential partners that aligned with D2D’s platform growth objectives.

• Provided advisory input that shaped product roadmap priorities and ensured alignment with market needs.

• Advanced Prime Time Shuttle’s business development efforts, including synergistic opportunities with D2D to expand service offerings and strengthen long-term growth potential.

Based on the successful delivery of these services, the advisory relationship has positioned D2D, Opoli, and Prime Time Shuttle to scale their operations and pursue new revenue streams through a more refined GTM strategy, strategic partnerships, and expanded operational synergies.