Go-to-Market Strategy & Entry

We help companies define sharp positioning, compelling messaging, and practical market-entry strategies tailored to public sector, higher education, and institutional buyers:

Market segmentation and vertical prioritization
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Buyer and procurement strategy mapping
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Positioning, messaging, and value propositions
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Phased market entry and adoption strategy

Public sector and higher education markets are won through strategy, timing, and credibility—not volume sales. We guide clients through the realities of procurement while actively advancing deals:

Opportunity sourcing and pipeline development
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Procurement strategy (RFPs, pilots, sole source, piggybacking)
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Deal structuring and go-to-market sequencing
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Hands-on support from first meeting to contract execution

We don’t just advise—we help execute. StratConnect works alongside your team to develop sales infrastructure and directly support enterprise outreach, pilots, and closes:

Sales playbooks and outreach frameworks
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Pitch materials and executive-level narratives
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Pilot design and conversion strategy
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Direct support in advancing and closing opportunities

We specialize in identifying and activating partnerships that expand reach, reduce friction, and unlock new markets—creating ecosystems rather than isolated deals:

Technology and platform partnerships
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Operator and channel strategy
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Strategic introductions and ecosystem alignment
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Structuring partnerships that support scale and credibility

For mobility and transportation clients, we support the design and deployment of integrated, tech-enabled transit solutions that work in the real world:

Transit service design and planning
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Multimodal and on-demand strategy
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Turnkey operations and deployment models
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Integration with leading MaaS platforms

We advise on technology and platform strategy to ensure products are enterprise-ready, scalable, and aligned with partner and customer needs:

Platform positioning and roadmap input
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System integration strategy
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Scalability and operational readiness
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Enhancements that improve partner and rider experience